While they might not get seen and talked about quite as much as Pokemon characters like Pikachu, they hold their own when it comes to popularity
Reign of Jafar will be the second Lorcana set that revolves around a specific Disney villain, the previous being Ursulas Return from May 2024
(I always imagine it like being what youd get if chess had certain edge cases where rooks could fly, bishops could teleport, or for a second, pawns were driving tanks.) Since the game is built around several thousand collectible cards, and almost every card has some additional unique ability to it one way or the other, it creates an endlessly manipulable, constantly surprising experience

Cabal Shrine Cabal Therapist Cabal Therapy Callidus Assassin Candles of Leng Canoptek Wraith Central Elevator // Promising Stairs Central Elevator // Promising Stairs Cephalid Shrine Chameleon, Master of Disguise Chea, Friend to Maybe Too Many (playtest) Cheering Fanatic Chrome Replicator Circle of Confinement Circu, Dimir Lobotomist City in a Bottle Clarion Ultimatum Conjurer's Ban Conundrum Sphinx Cornered Market Council of the Absolute Counterbore Cranial Extraction Crumble to Dust Curse of Misfortunes Curse of Silence Cursed Scroll Cylian Sunsinger Day of the Moon Deadly Cover-Up Decisions, Decisions Declaration in Stone Declaration of Naught Decorum Dissertation Deicide Dementia Sliver Demonic Consultation Denied