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She has published two books with Butterworth-Heinemann
Part of the popular LPN Threads series
divided into one-page units
* Command student attention and foster interest in the course: Engaging features draw students into the material
Essentials of Marketing Research, Global Edition Publication Year:2014 She has published two booksPages: 468, Specialty: Marketing, Publisher: Pearson, Publication Year: 2014, Cover: Paperback, Dimensions: 218x278x18mm For courses in Marketing Research at two and four year colleges and universitiesAn engaging, do it yourself approach to marketing researchEssentials of Marketing Research: A Hands On Orientation presents a concise overview of marketing research via a do it yourself approach that engages students. Building on the foundation of his
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