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Handbook of Relationship Marketing Jacob Torfing I truly appreciated the detailed

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Handbook of Relationship Marketing Jacob Torfing I truly appreciated the detailedAs businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging as the `core' of all marketing activity. In recent years, there has been an explosive growth in business and academic interest in relationship marketing, yet no comprehensive book has been available to present key concepts, theories, and applications. The editors of this volume have assembled an

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