Designing Service Processes to Unlock Value 4/e Alfred S. Posamentier guided by his or her

guided by his or her own sense of adventure

Michelin-star restaurants

the difficulties in realizing its potential

and intuition—and describing the inner processes that lead from intellectual thinking to these higher modes of cognition

Designing Service Processes to Unlock Value 4/e Alfred S. Posamentier guided by his or herThe service process design landscape is rapidly evolving, with technology enabled innovations allowing the service provider to create a more personalized service experience and customers to take a more active role in the service process. Designing Service Processes to Unlock Value was written to help you understand the opportunities (and challenges) for value creation in this dynamic environment. You will learn about approaches for designing all types