Basics Advertising 02: Art Direction AUTH-12577904 Chinese food can be a

Chinese food can be a little intimidating

veterans from four states--Utah

Lane Kenworthy is Professor of Sociology and Political Science at the University of Arizona

experiential dimension of reality to rigorous

Basics Advertising 02: Art Direction AUTH-12577904 Chinese food can be aArt Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message. The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the