PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment Four Waters Press Fresh from his recent acclaim

Fresh from his recent acclaim as a Good Morning America Bookclub choice

Joe\'s book has answered so many questions for me that I can relate toand put into practice

he also writes marvelously about the scenic and strategic charms to be found as you play them yourself

It is a staple title for counseling ministries

PR Technology, Data and Insights: Igniting a Positive Return on Your Communications Investment Four Waters Press Fresh from his recent acclaimData, technology and insights have forever changed the public relations and corporate communications function. Failure to adapt is more a matter of willingness than inability. Now, technology, data and insights inform more meaningful objectives and elevate performance evaluation. The result is a positive return on PR investment, reduced reputational risk and optimal efficiency. By ignoring these essential assets, PR professionals risk losing executive