When Sport Meets Business Christopher Houghton Budd professional or academic interest in

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When Sport Meets Business Christopher Houghton Budd professional or academic interest inWritten by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing commercialisation of professional sport in recent years and explains how it has developed into a major global industry. Structured into four sections, the book covers the key issues in the Business of professional sport: The New Sport Environment Analysing the consequences of increasing commercialisation by looking at the