Humanizing Digital Experience Mary Blackwood Katherine M

Katherine M

several of its familiar features have changed

or like ripples in sand

and detailed exegesis interdisciplinary in approach

Humanizing Digital Experience Mary Blackwood Katherine MHumanizing Digital Experience explores how technology driven business environments can be designed around human cognition, behavior, and values to enhance customer engagement and marketing performance. Grounded in a customer centric philosophy, the book examines how organizations can motivate consumers and co create value through human computer interaction, interpersonal experience, cognitive reasoning, and interactive communication. Bringing together