Building Strong Brands,New Israelsen Michael Swirsky

Michael Swirsky

An Introduction To Museum Archaeology Provides A Comprehensive Survey And Synthesis Of All Aspects Of Current Museum Practice In Relation To The Discipline Of Archaeology

Over Two Hundred Familiar Tales From 'Look Before You Leap' And 'The Boy Who Cried Wolf' To Much Less Familiar Tales

Both Fundamental And Advanced Texts

Building Strong Brands,New Israelsen Michael SwirskyIn This Compelling Work, Aaker Uses Real Brandbuilding Cases From Saturn, General Electric, Kodak, Healthy Choice, Mcdonald'S, And Others To Demonstrate How Strong Brands Have Been Created And Managed. As Industries Turn Increasingly Hostile, It Is Clear That Strong Brandbuilding Skills Are Needed To Survive And Prosper. In David Aaker'S Pathbreaking Book, Managing Brand Equity, Managers Discovered The Value Of A Brand As A Strategic Asset And A