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The Haier Model : Reinventing a multinational giant in the new network era Singapore & Malaysia & South East Asia of heroes known and unknown

SKU: 94351696139
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Description

of heroes known and unknown standing back to back and holding the line

Over one hundred years have passed since Dirk Struan founded Hong Kong's oldest trading company

ISBN: 9781406389463

" Spiral Nature Magazine

The Haier Model : Reinventing a multinational giant in the new network era Singapore & Malaysia & South East Asia of heroes known and unknownBook Title: Haier Model H ISBN: 9781911498629 By Author(s): CAO YANGFENG By Publisher: LID PUBLISHING Format: HC Since its origins in the 1920s as a refrigerator factory in Qingdao supplying the Chinese market, Haier has risen to become a major multinational company, overtaking the likes of Whirlpool and LG, to become the world's leading manufacturer of household appliances today, with revenues of $30 billion. How did Haier achieve this amazing feat?

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