Corporate Social Responsibility is Not Public Relations Contemporary By Author(s):KEITH CAMERON SMITH

By Author(s):KEITH CAMERON SMITH

and with no recognizable skills on his re sume

Taking incidents once thought of as supernatural or paranormal and questioning whether radical ideas in science might provide a new but equally extraordinary explanation

ISBN: 9781786892676

Corporate Social Responsibility is Not Public Relations Contemporary By Author(s):KEITH CAMERON SMITHBook Title: Csr Is Not Public Relations T ISBN: 9781911671428 By Author(s): SANGEETA WALDRON By Publisher: LID PUBLISHING Format: TPB Research shows that CSR improves long term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to